Work history

Dave Carpenter

Who: Seasoned web media professional, specializing in content strategy & creation.
Where: Likely hunkered down over laptop in the Beach, Toronto, Canada: davercarp@yahoo.com

Expertise

• Marketer/Content Producer: 7+ years experience, managing and creating highly engaging and measurably successful marketing and editorial content at Yahoo!, Sympatico, Lavalife and Metronews.ca .
• Content strategy: Talent for conceiving and executing on editorial and marketing experiences with an eye to the ROI and core objectives.
• Business development: Skilled in developing and managing strategic content and advertising partnerships with partners big and small.
• Communicator, leader: Excellent writing skills, articulate, persuasive, strong interpersonal skills, great relationships with colleagues, direct reports and industry counterparts.

Career History

Web strategy consultant
Present

Leading and executing digital strategies for clients in the energy and film sectors. Services include web marketing, social media strategy, web site development and site content creation.

Yahoo!
06. 2004 – 09. 2008

Senior Producer, Rogers Yahoo! Broadband Portal
Produced and managed news, video and entertainment content for premium portal, targeting 1.5 million unique users. Home page had highest CTR for editorial content across Yahoo! globally. Trained and managed several team members; managed editorial schedule.
Lead: content strategy, acquisition, management: Manage relationships with partners such as Brightcove, Rogers Media, CBC and CP. Team lead on long-term content strategy, social media integration and
Social Media/Multimedia: Produced series of multimedia pieces combining ‘feature’ content and local subject matter, Ex: “Ontario’s best places to live”, nominated for “Yahoo! Go To Town” Award as a result. Created Rogers Yahoo! home page ‘buzz’ blog.

Business Development Manager, Yahoo! Canada,
Business development lead for News, Entertainment, Video channels. Led on accounts such as Red Bull Canada, the CBC, Access Hollywood. Achieved highest-ever video streams, News channel page views and associated revenue, Q3 2008.
Acquired and managed 12-15 new partners across Yahoo! Canada channels, led Yahoo! Canada video content strategy.
Search Marketing: Developed and managed search marketing partnerships on publisher sites, such as ZoomerMedia, Finditquick and Dell. Solid knowledge of search advertising industry and Right Media display advertising exchange.

Lavalife
Content Marketing Manager
03.2003 – 05.2004

Managed content for lavalife.com and its co-branded partner sites (msn.ca, sympatico.ca, rollingstone.com), including all related editorial and ad copy. Included overseeing daily, weekly and long term content programming, scheduling, strategy.
Led major ‘content refresh’ for Lavalife, co-branded sites and lavalife.com newsletter: Managed shift in editorial voice, strategy; hired and managed staff of 5-7 editorial contributors.
Created lavalife.com interactive ‘e-tour’ for new guests to the site.
Wrote/edited additional technical/support documents for site, press releases, editorial for partner sites as well as business requirement documents and creative briefs.

Sympatico
Content Producer
01.2001 – 03.2003

Managed daily editorial production of home page with 450,000+ visitors daily.
Coordinated with the sales, marketing and site partners to devise implement and manage all home page editorial and marketing initiatives.
In charge of home page editorial schedule, balancing partner/departmental campaigns with user experience.
In charge of daily production, content management, content strategy and partner relationships for Sympatico Sports, News and Autos properties. Roles also included integrating and producing seasonal and event-based content, as well as coordinating with sales, marketing and content partners for the integration/creation of advertorial and features.
Contributed a variety of news stories, features and advertorial copy for sympatico.ca in Personal Finance, Automotive, Sports, News, Music, Entertainment, Health, Holidays, and the Top 10 search.

Skills, education & interests

Skills
2-year Postgraduate diploma, journalism (new media focus) – Centennial College, 1999 -2001.

Certificate in Project Management for New Media, Centennial College, January, 2003.

Certification in advanced CSS, Centennial College; strong skills in Adobe Photoshop/Image Ready, HTML, XML, JavaScript as well as Cute FTP and Secure CRT web-publishing software and a variety of content management systems; Strong experience coding for Web with Homesite, Dreamweaver and ‘free hand.’ Comfortable with both Windows and Mac operating systems and related software. Working Flash and UNIX knowledge.
Education Postgraduate diploma, journalism Centennial College, Toronto. 1999-2001
Bachelor of Arts, history Queen’s University, Kingston, Ontario. 1991-1995
Interests Sports: Hockey, triathlons, ultimate, cycling), Advocacy: Toronto Cyclists Union ward captain. Travel: Throughout South America and beyond. Other interests: Music, books, avid video and BlackBerry games addict (when granted spousal permission) and of course, the World Wide Web.