A sampling of editorial and marketing content I’ve written, produced and managed at Yahoo!, Lavalife and elsewhere.
1) Production: Rogers Yahoo!:
The Rogers Yahoo! front page ‘Today’ module had the highest click-through rate of any content module throughout Yahoo! worldwide when I was there (‘04-’07). This editorial approach and design is now the model followed on yahoo.com and several competitor portals:
2) Editorial: Post on Metronews.ca : May ‘09 (click image for full article):
3) Editorial: Article on social media and swine flu : Backofthebook.ca, spring ‘09 (click image for full article):
4) Marketing: Sample copywriting: Lavalife:
5) Social Media: Wrote all associated marketing/instructional copy and co-project managed launch of Yahoo! Canada Social News product, Fall ‘07 .
6) Projects I edited/managed for Bayer Canada:
7) More articles of mine: Yahoo!, Sympatico, Backofthebook.ca
Yahoo!:
( Click here for current, full-length Yahoo! Buzz articles )
Sympatico portal:
7) Multimedia production – this example nominated for a Yahoo! ‘Go To Town’ award:
